Monday, December 6, 2010

How to Reach An Audience Through Blogging?

Nowadays, corporate has come up with a new approach to encourage their employees on expressing their thoughts and writing skills by urging them to set up their own blog.

Yes. Be a blogger.

Blog can be implemented as a way to show appreciation, self expression, socialization and many other purposes. Yet, how do we attract and impress figures from our blog?


1. Set your direction

This is the most crucial part. You should have a particular interest like cooking, automotive, personal life, outdoor activities, gadgets and other exciting hobbies. By setting a direction, you can focus on certain issues and additionally, you personally might enhance or upgrade your knowledge on the things that you have discussed. Besides, setting up a direction can be efficient for other people who have the same interest with you to get connected. As a result, relationships can be constructed.


2. Find your target audience

Children, teenager or adult? As you think about the purpose of your blog, having target audiences can allow you to establish places where you and the others to gather and having further conversation or thought on the interest. Joining forum, group communities or independent groups can be a starting platform for you and your audiences to exchange the information. In addition, by having a two-way conversation or reality discussion, you and your audience will not get any misinformation or misinterpretation from the discussion and thus, quarrel can be neglected.

3. Blog’s presentation

Just make your blog simple, neat and easily digest. Having nice layout and template design, great topic, readable font, nice images and a bit of humor can be advantageous to attract more people to visit your blog. And by any chances, your blog will be promoted more widely.

4. Connect with the target

Befriend with all of your audiences that contribute in making comments from your posts. Thank them for having the same thought or for having a controlled argument. As long as there is no hard feeling from each other. Make sure you answer you audiences inquires. Make them part of the blog by involving them to take a vote on polls for certain issues, like current politic, local issues and world current situation. Besides, by making a lot of questioning statements in your post, reader might have an interest to make comment from their point of view.


5. Aware of sensitivities

Yes. A blog is your own freedom to express anything that you think is right. Yet, bear in mind that not every matter is right as only our thought says it. Think wise before you want to critiques certain big issues like politic, gender equality, people's right, and religious concern. Do not bring any subject that can cause anxiety through community or national disturbance.

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